Personal effects, moveable property and goods, such as cars, bank accounts, wages, securities, a small business, furniture, insurance policies, jewelry, patents, and pets are all examples of _________
A. intellectual property B. real property
C. personal property D. cyber property
C
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A marketing communications director has overall responsibility for the company's communications efforts
Indicate whether the statement is true or false
Which of the following is true of a direct marketing channel?
A. It increases the number of channel transactions. B. It enables retailers to reach many customers. C. It does not use any intermediaries. D. It gives limited distribution control to producers. E. It creates a complex distribution channel.
Only 20 percent of the Fortune 500 companies are incorporated in Delaware
Indicate whether the statement is true or false
Compare and contrast advertising based on logical appeal with that based on emotional appeal
What will be an ideal response?