Wholesalers and retailers who connect manufacturers to consumers are referred to as ________.
A. manufacturing agents
B. distribution channels
C. business franchisors
D. traffic generators
Answer: B
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Which of the following store designs has a point-of-sale terminal in each department?
A. Gondola layout B. Grid layout C. Boutique layout D. Horsetrack layout E. Racetrack layout
A person who is in possession of a negotiable instrument that is drawn, issued, or indorsed to him or to his order, or to bearer, or in blank is referred to as a(n) ________
A) holder B) holder in due course C) assignor D) assignee
An unusual use that is reasonably foreseeable may be considered a normal use of a product
a. True b. False Indicate whether the statement is true or false
Which of the following approaches, which emerged during the marketing era,continues to influence business decisions today as global competition heats up to unprecedented heights?
A. Aconsumer focus that permeates successful companies in every department, at every level B. A focus on aggressive persuasion designed to separate consumers from their cash C. A narrow focus on using digital resources to gather customer information D. A focus on increasing profits that result in a high standard of living for people across the country