During the planning stage of a PR campaign, quantitative and qualitative methods are used to test various public relations strategies
Indicate whether the statement is true or false
true
You might also like to view...
Answer the following statements true (T) or false (F)
1. Globalization is positive because the gap between the wealthy and the poor is decreasing within countries and around the world. 2. Since 2006, Krispy Kreme opened stores in various countries in Asia. This is an example of using culture as a resource for economic globalization. 3. History is not important in intercultural communication because globalization is a new stage of history and it has little to do with what happened prior to the end of World War II. 4. When analyzing cultures such as hip-hop, it is important to use a both/and approach to avoid essentializing and stereotyping.
Evaluate the credibility and usefulness of different sources When a source is powerfully worded and on topic, the source is credible.
Answer the following statement true (T) or false (F)
Communication apprehension has significant effects on the amount of talk, the content of communication, and the resulting perceptions of other group members
True False
Gatekeeping is what type of function?
A. maintenance functions B. task functions C. self-centered