Conducting original international research can be fraught with problems including understanding the nuances of another culture, translating accurately, and gaining the trust of consumers who may view strangers suspiciously.
Answer the following statement true (T) or false (F)
True
Conducting original research abroad can be fraught with problems. First, the researcher must use the local language, and translating questionnaires can be tricky. Second, many cultures view strangers suspiciously and don't wish to talk about their personal lives. Advertisers need more than just facts about a country's culture. They need to understand and appreciate the nuances of its cultural traits and habits, a difficult task for people who don't live there or speak the language.
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a. True b. False Indicate whether the statement is true or false
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Fill in the blank(s) with the appropriate word(s).
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