Comment on the statement "Customer-oriented visions do not define how a customer need will be met."
What will be an ideal response?
It is important not to confuse customer-oriented vision statements with listening to the customer. They are not the same thing. Customer-oriented visions identify a critical need but leave open the means of how to meet that need. It is critical not to define how a customer need will be met. The future is unknowable, and innovation may provide new ways to meet needs that are not fathomable today. Even if customer needs do not change, the means of meeting those needs can certainly change over time. An organization's vision should be flexible, to allow for change and adaptation.
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What will be an ideal response?
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Indicate whether this statement is true or false.