The S-shaped response function implies that
A. small advertising budgets have a high impact on sales when public relations is the only promotional tool used.
B. initial advertising expenditures will have major impact on sales.
C. sales effects will follow the microeconomic law of diminishing returns.
D. initial advertising expenditures will have little impact on sales.
E. small advertising budgets have a high impact on sales when word of mouth is the only promotional tool used.
Answer: D
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Answer the following statement true (T) or false (F)
The underlying criteria of a best-cost provider strategy usually is found in the ability of a company to
A. create attributes that appeal specifically to niche members. B. lower overall costs more than rivals in serving niche members. C. offer better goods at attractive prices. D. offer the best product at the industry's lowest possible price. E. offer buyers something attractively different from competitors' offerings.
Forecasting environmental changes fits into what quadrant of the critical leadership functions?
A. monitor/internal B. monitor/external C. executive action/internal D. executive action/external
Under an international regime of fixed exchange rates, countries with a BOP ________ should consider ________ their currency while countries with a BOP ________ should consider ________ their currency
A) deficit, revaluing; surplus, revaluing B) deficit, devaluing; surplus, devaluing C) surplus, devaluing; deficit, revaluing D) surplus, revaluing; deficit, devaluing