In the text, the concept of “repeatability” means
a. Making every ad look the same in a campaign
b. Using the same ideas for TV commercials and print ads
c. Using common elements to create a series of ads or commercials that convey the same brand message
d. Repeating the same ad to increase frequency
c. Using common elements to create a series of ads or commercials that convey the same brand message
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Sue is unaware that she has a bad habit of spitting when she speaks. This is an example of which area in the Johari Window?
A. Open B. Hidden C. Blind D. Unknown
What theory suggests that the media determines our interpretation of the world around us?
A. social construction theory B. cultural imperialism theory C. gatekeeping theory D. uses and gratifications theory
Maxwell was one of the first recruits to the firm. He always treated it as his own company and did the maximum he could. He never minded stretching his work hours and worked on the weekends as well
Into what type of workforce can Maxwell be categorized? a) Emotiona b) Irrational c) Uncivil d) Diverse
The spoken word is a reflection of a person’s _______.
a. ethnicity. b. status. c. thoughts. d. culture.