Grunig and Hunt developed the following theoretical models to explain PR practice, EXCEPT:
a. Public Information Model
b. The Press Agent Model
c. The Target Marketing Model
d. Two-Way Asymmetrical Model
c
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The best way to describe outlining, when it comes to preparing for a speech, is ______
A) you develop it continuously over time as you prepare your speech B) you construct it prior to gathering information and ideas C) you construct it after you have gathered information and ideas D) you construct it after you have drafted a manuscript version of the speech
The difference between a topic and a subject is that:
a. a topic is a narrow concept, whereas a subject is a broad area of knowledge. b. a topic is a type of speech, whereas a subject is the base of a speech. c. a topic interests an audience, whereas a subject does not interest an audience. d. a topic needs technical knowledge to understand, whereas a subject can be understood easily.
Leona, an African American, hears one of her white friends use a phrase that has traditionally been used to disparage blacks. She tactfully educates her friend about the history and meaning of the word because while she doesn't wish to be offended, she also knows he meant no harm. Leona is probably using a(n) ________ accommodation strategy.
A. assertive B. aggressive C. indirect D. nonassertive
Which of the following organizational pattern is a TV news reporter most likely to use in a report of an event?
A. chronological B. topical C. analytical D. cause-effect