Which of the following tasks least describes the role of a brand manager?
A)? making the product relevant to its target market
B)? protecting the company's trademark and brand
C) ensuring that products are perceived as high in quality
D) ?offering opportunities to enhance consumer brand loyalty
E) ?being familiar with the kinds of emotions that push consumers to buy
Answer: B)? protecting the company's trademark and brand
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In the balanced scorecard methodology the ______________________________ component relates to the organization's ability to identify its core competencies and to assess how well it performs in these identified areas of competency
Fill in the blank(s) with correct word
Explain a database lockout and the deadlock phenomenon. Contrast that to concurrency control and the timestamping technique. Describe the importance of these items in relation to database integrity
Project scheduling is ______.
A. the process of converting a project’s goals into a logical method for completing it on time B. the process of identifying the period in the company’s growth when the project should begin C. the process of identifying the time in the year when the project should begin D. the process of identifying the point in a product’s life cycle when the project should begin
A(n) ________ is a financial instrument representing the contract between the borrower and the lender
a. accounts payable b. bond c. common stock d. preferred stock