A customer has a piece of paper that states that he will receive five dollars off the selling price if he purchases a certain brand of teeth whitening strips. What sales promotion technique is being offered to this customer?
What will be an ideal response?
This customer has a coupon. Coupons are certificates for money off on selected products, often with an expiration date, and are used to encourage product trial.
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Residual income is an example of a ____ performance measurement
a. long-term b. short-term c. qualitative d. profit center
A major disadvantage to the use of a blind mailing is the _____
a. high mailing-list cost b. low response rate c. high paper costs per unit d. inability to purchase an appropriate list
If bad news appears in the first sentence of a message, the
a. receiver will be prepared for the reasoning that follows. b. receiver's urge to counter argue will be minimized. c. receiver's reaction is likely to be defensive. d. receiver will withhold judgment until he or she has finished reading.
Cash flows from interest received on loans are reported in the statement of cash flows as part of:
A. This is not reported in the statement of cash flows. B. Noncash activities. C. Financing activities. D. Investing activities. E. Operating activities.