Broche Technologies, a brand of electronic appliances, develops a new range of refrigerators that do not release chlorofluorocarbons. The company promotes these products as the most eco-friendly refrigerators in the market. In this scenario, Broche Technologies is engaging in _____.

A. astroturfing
B. greenwashing
C. cause-related marketing
D. green marketing


Answer: D

Business

You might also like to view...

The adjusted trial balance is used in the preparation of the statement of cash flows because it contains the balance sheet, income statement, and retained earnings statements for the current period

Indicate whether the statement is true or false

Business

Which of the following statements is true about a leader with a learning orientation (toward feedback)?

a. The leader will seek out positive feedback and accept negative feedback if she finds out. b. The leader will be more predisposed toward learning from negative feedback. c. The leader will seek only negative feedback in order to learn all that she can. d. The leader will actively seek out all kinds of feedback, but only accept negative feedback from superiors whom she respects.

Business

To achieve distributive justice within an organization, managers should ensure that

A. all members of an organization receive identical or similar outcomes. B. women consistently earn more than men. C. traditionally oppressed groups receive the most favorable outcomes. D. outcomes are not distributed based on a person's personal characteristics like race or age. E. outcomes are distributed privately to avoid comparison across individuals or groups.

Business

What are the main financial planning problems encountered in the "early adult" years?

What will be an ideal response?

Business