Customers sharing of their planned future purchase quantities, actual sales data, or promotion and new product plans with their supplier can lead to?
a. Increased capacity
b. Increased customer wait time
c. Reduced forecast error and needed safety stock
d. Excessive product returns
c. Reduced forecast error and needed safety stock
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Young teenage girls are very heavy users of makeup (especially eye shadow)
Though the size of this market is smaller than the larger adult market, marketers have learned that the consumption pattern is very heavy and these young women experiment with many varieties of products. This market most closely resembles which of the following principles? A) The 80/20 principle B) The pyramid principle C) The derived demand principle D) The surrogate buyer principle
Zachariah just accepted an expatriate assignment in Berlin with Acme Global. He will be paid based on German norms and be paid in euros. It appears Acme Global took the ______ approach to Zachariah’s compensation.
A. local-minus B. negotiation C. localization D. international-minus
Customer-driven innovation differs drastically from concept testing in that it:
a. taps the collective wisdom of a community for product development and innovation. b. it better uses the resources of the firm. c. it concentrates the research on a specific customer group. d. it creates a "control" for all R&D done in the lab e. it segregates the research process in order to better analyze customer input.
Violations of antitrust law are either per se violations or rule of reason violations. What are the differences between these two types of violations? Give examples of each