Using traditional models, an ad agency's commission was derived by totaling the advertiser's outlay for time and space and paying the agency _______ of the total
A) 6.5 percent
B) 13 percent
C) 15 percent
D) 30 percent
Answer: C
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________ are specific instances used to illustrate a concept, an experience, an issue, or a problem
Fill in the blank(s) with correct word
Bonnie, an experienced PR practitioner, has written several books and published many articles on different practices of PR and the field in general. In doing this, which step of ensuring professionalism in the industry is she initiating?
a) Expanding body of knowledge b) Code of ethics c) Standardized curriculum d) Changing practitioner mindsets
Answer the following statement(s) true (T) or false (F)
1. If a journalist finds a story interesting, he or she does not have to worry about its relevance to readers. 2. “Getting” the story means understanding why the story is important.
Relying on standard journalistic approaches to fact gathering for newsletters works fine
Indicate whether the statement is true or false