Using traditional models, an ad agency's commission was derived by totaling the advertiser's outlay for time and space and paying the agency _______ of the total

A) 6.5 percent
B) 13 percent
C) 15 percent
D) 30 percent


Answer: C

Communication & Mass Media

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________ are specific instances used to illustrate a concept, an experience, an issue, or a problem

Fill in the blank(s) with correct word

Communication & Mass Media

Bonnie, an experienced PR practitioner, has written several books and published many articles on different practices of PR and the field in general. In doing this, which step of ensuring professionalism in the industry is she initiating?

a) Expanding body of knowledge b) Code of ethics c) Standardized curriculum d) Changing practitioner mindsets

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. If a journalist finds a story interesting, he or she does not have to worry about its relevance to readers. 2. “Getting” the story means understanding why the story is important.

Communication & Mass Media

Relying on standard journalistic approaches to fact gathering for newsletters works fine

Indicate whether the statement is true or false

Communication & Mass Media