A magazine with a circulation of 2,500,000 and a per-page advertising rate of $30,000 has a cost per thousand of _____
a. $7.14
b. $12.00
c. $71.40
d. $120.00
b
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In the spring and summer of 2007, the media focused on the issue of children's toys, imported from developing nations, containing lead at levels that exceeded Canadian and American standards. Several commentators spoke to the need to develop worldwide standards for product safety. This is an example of:
A) social globalization B) economic globalization C) cultural globalization D) political globalization E) transnational globalization
Allocation of costs to various cost objects may affect:
A. the overall profitability of a company. B. managers' performance evaluation. C. managers' performance evaluation and the apparent profitability of the various products a company makes. D. the apparent profitability of the various products a company makes.
The _____ has the legal authority to declare dividends. When considering whether to declare dividends, they must conclude that declaring a dividend is both legal (under law and contract) and financially desirable
a. chief financial officer b. chief operating officer c. chief executive officer d. board of directors e. financial analysts
If you believe your listeners are likely to be hostile to you or your message, your presentation will have to
A) include few examples to avoid overwhelming the audience. B) be more modest, downplaying your credentials. C) use language that is familiar to the majority of the audience. D) establish your credibility and possibly quote other experts. E) use complex terminology to demonstrate your mastery of the material.