Saturn car company started a trend with its value pricing strategy of giving customers one price and one price only. The Saturn website gave detailed price information without the need for or involvement of a salesperson
What pricing objective did Saturn use?
Saturn used the customer satisfaction pricing objective. Saturn recognized that many people hate to buy new cars because they may feel the dealers are untrustworthy. The objective was not only to satisfy customers but also to generate a new breed of car salespeople who used low-pressure sales tactics and promised customer satisfaction and long-term service.
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ABC bottling is struggling financially. They may choose to outsource some of their operations overseas in order stay in business and retain most of their U.S. workforce. The downside of this decision will need to layoff dozens of employees. Which ethical decision-making approach is exemplified in this scenario?
A. utilitarian B. objective C. rights D. justice
Loyal customers
a. are always more profitable than transient or transaction-oriented customers. b. should be retained at all costs. c. may cost more to serve than transaction-oriented customers. d. have a cost to acquire that exceeds the cost to retain. e. rarely increase their purchases from the selling company over time.
Inventory management programs can be facilitated through the use of _____
a. item analysis b. electronic article surveillance c. computerized checkouts d. electronic signature capture
Define virtualization and list its types.
What will be an ideal response?