Marketers who target consumers on the basis of their ________ believe that they can influence purchase behavior by appealing to people's inner selves
A) time famine
B) sophistication
C) money constrain
D) social class
E) core values
E
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For an oral report—
a. use the same visuals as the written report. b. use more visuals than the written report. c. simplify visuals from the written report. d. omit visuals in oral reports.
Barbara Rentler, CEO of Ross Stores, Inc. (parent company of Ross Dress for Less and dd's Discount retail chains) is considering broadening her company's business scope, by building positions in new related or unrelated businesses. Ms. Rentler would be advised to pursue a diversification strategy for all of the following reasons except
A. Ross wants to make new acquisitions to strengthen or complement some of its present businesses, market positioning, and competitive capabilities. B. Ross's top management wants to increase its compensation. C. Ross's management wants to lessen the company's vulnerability to seasonal or recessionary influences or to threats from emerging new technologies, legislative regulations, and new product innovations that alter buyer preferences and resource requirements. D. Ross has resources or capabilities that are eminently transferable to other related or complementary businesses. E. Ross's growth is sluggish and it wants the sales and profit boost that a new business can provide.
Kendra's job is not covered by OSHA. Kendra most likely
A. works for the state government. B. works for the local government. C. works for a private sector company. D. is self-employed.
Kirstin is thinking about opening a Chinese restaurant and needs to buy a rice cooker. Machine A has fixed costs of $100 and variable costs of $1/pound. Machine B has fixed costs of $500 and variable costs of $.1/pound
If Kirstin plans to sell 100 pounds of rice, which machine should she choose? What is the cross-over point?