________ is the process through which the market offering is positioned in the consumer's mind to produce a perception of advantage
A) Brand knowledge
B) Brand equity
C) Brand alliance
D) Brand categorization
E) Brand strategy
E
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______ are groups of countries that form an association to facilitate movement of goods across national borders.
A. Expatriates B. Ethnocentrics C. Trade blocs D. Parochials
When Kelsey starts to feel overwhelmed by everything she has to do, she tends to hunch her shoulders. When she realizes she is doing this, she works on letting go of all the tension in her body going from head to toe. Kelsey is managing stress through _________.
A. time management B. relaxation C. positive thinking D. exercise E. treatment