Promotion can include all of the following EXCEPT:

a. On-line
b. On air in both commercial slots and in the form of bottom of the screenanimation during shows
c. Slots on the stations run by competitors
d. Cooperation with retailers


c

Communication & Mass Media

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When learning to communicate effectively, which three types of learning will help you achieve that goal?

a. theories, strategies, and resources b. knowledge, skills, and motivation c. purpose, interaction, and content d. context, self, and expression e. understanding, content, and meaning

Communication & Mass Media

Ray gave a speech about hurricane victims in the Gulf Coast. To get his audience to identify with

them, he said, "Think for a moment about what it would be like to be driven from your home, with only the belongings you could carry, knowing that everything else you own would probably be wiped out." What type of support is this? A) personal experience B) hypothetical example C) common knowledge D) direct observation E) testimony

Communication & Mass Media

If you look in _________, you are likely to find rare

books, historical records, manuscripts, letters, photographs, and artifacts. a. reference collections b. databases c. special collections d. academic journals

Communication & Mass Media

Trinity often changes her behavior when she is around Ryan, because she is attracted to him and wants to seem fun and carefree. Ryan has __________ power over Trinity.

A. coercive B. referent C. legitimate D. expert

Communication & Mass Media