To be considered strategic resources that contribute competitive advantage, they must have several characteristics. Which of the following is not one of these?
A. valuable
B. inexpensive to imitate
C. costly to substitute
D. rare
Answer: B
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An organization’s core ideology is made up of ______.
A. the business plan and marketing strategy B. core values and long-range objectives C. core values and purpose/mission D. code of ethics and code of conduct
The sequential bargaining process used in pattern bargaining is an attempt to:
A. Decentralize bargaining. B. Undermine bargaining. C. Centralize bargaining. D. Redefine bargaining units.
Traffic counts and purchasing power analysis of drawing area are techniques associated with:
A) locational cost-volume analysis. B) a manufacturing location decision. C) a retail or professional service location decision. D) the factor-rating method. E) the transportation model.
Which of the following is a component of the sales plan (marketing)?
a. workforce levels b. inventory levels c. monthly sales estimates by product family d. monthly regular time and overtime