GE CEO Jeffrey Immelt emphasized the importance of brand differentiation by __________
a. not taking unnecessary risks in brand differentiation.
b. taking brand differentiation into the camp of creative responsibility.
c. staying ahead of issues and evolving with ever-changing constituency concerns such as sustainability.
d. staying ahead of issues and evolving with ever-changing constituency concerns such as corporately responsible regulatory stabilization.
c. staying ahead of issues and evolving with ever-changing constituency concerns such as sustainability.
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The growth of the Internet caused many traditional companies to ________ in response to customer demands and a changing marketplace
A) use traditional direct marketing forms B) adopt direct-mail marketing C) use omni-channel retailing D) develop retail transaction sites E) expand their outside sales forces
Households making $100,000 or more represent only 20 percent of U.S. households but control more than half of all income earned in the United States
Indicate whether the statement is true or false
Which of the following is/are true regarding the acquisition method for a business combination?
a. Measure the identifiable tangible and intangible assets and liabilities of the acquired company at their fair values. b. The acquirer compares the fair value of the cash, common stock, or other consideration given with the fair value of the identifiable assets less liabilities acquired. c. The excess of the fair value of the consideration over the fair value of the acquired firm's identifiable assets net of identifiable liabilities is goodwill. d. If the fair value of the identifiable assets less liabilities exceeds the fair value of the consideration, the excess is a gain from a bargain purchase, which the purchaser immediately includes in net income. e. all of the above
KLM Corporation's quick assets are $5,888,000, its current assets are $11,700,000 and its current liabilities are $8,000,000. Its acid-test ratio equals:
A. 1.50. B. 0.74. C. 0.68. D. 0.50. E. 2.20.