Why must marketers NOT view a social medium as a connector?
A) Connectors are only found in traditional non-interactive media.
B) Social media have limited appeal, reach, and influence over young consumers.
C) Social media are vehicles for connecting marketers with connectors who then share opinions with the larger community.
D) Product claims on the Internet are not verifiable, and most consumers do not trust social media.
E) Social media are so new that marketers are still unsure of effective ways to wage public relations campaigns in this environment.
C
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Consider Figure 5.3. The quota leads to a deadweight welfare loss for Sweden of an amount equaling
a. $0.80. b. $1.60. c. $2.40. d. $3.20.
Which of the following is NOT included as furniture and fixtures?
A) file cabinets B) shelving C) display racks D) computers
Slate is planning to increase the sales price to $820. What impact will the increase in sales price have on the breakeven point in units? (Round your answer up to the nearest whole guitar.)
Slate was a professional classical guitar player until a motorcycle accident at left him disabled. After
long months of therapy, he hired an experienced luthier and started a small shop to make and sell
Spanish guitars. The guitars sell for $700 each, and the fixed monthly operating costs are as follows:
Slate's accountant told him about contribution margin ratios, and Slate understood clearly that for every
dollar of sales, $0.60 went to cover his fixed costs, and anything above that point was profit.
A) It will stay the same.
B) It will go down from 12 to 8 units.
C) It will go up from 8 to 12 units.
D) It will go down from 10 to 8 units.
The power to create laws regulating international commerce is given jointly to Congress and the states under the U.S Constitution
a. True b. False Indicate whether the statement is true or false