Using the hierarchy of effects model to develop conviction for a particular product or brand, the best creative message strategies to use would be:
A) affective
B) cognitive
C) conative
D) corporate
A
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When making claims or requesting adjustments, you should begin by
A) complimenting the company for past service. B) providing a detailed description of the faulty merchandise. C) providing a straightforward explanation of what the problem is. D) threatening legal action if you do not receive a favorable adjustment. E) saying how disappointed you are in the company.
Which of the following is true of nominal partners?
A. They have an equal say in the management of the business. B. They are held liable as full partners in some cases. C. They are responsible for the day to day upkeep of the business. D. They contribute financially to the partnership.
David, a partner in the Tri-State Express Mail delivery partnership, negligently drove his delivery truck onto the curb during a rush-hour package delivery. Marlene was injured. Against whom can Marlene collect?
A) Only David B) Only Tri-State Express Mail Partnership C) Tri-State Express Mail Partnership or any partner D) Only the other partners
When a principal accepts the consequences of the activities of a person who had previously not been the principal's agent, the principal:
a. exposes the agency b. reissues the agency c. delimits the agency d. cancels the agency e. none of the other choices