Salancik and Pfeffer suggest that it is impossible to understand the basic determinants of attitudes or needs
Indicate whether this statement is true or false.
Answer: F
Communication & Mass Media
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Media kits are intended to be sent to members of the board of directors
Indicate whether the statement is true or false
Communication & Mass Media
Which of the following goals represents the purpose of audience
analysis? a. Knowing who they are b. Knowing their interests c. Knowing their attitudes d. Knowing what they already know e. All of the above.
Communication & Mass Media
A speaker's perceived credibility is called:
A. ethos. B. selection. C. attendance. D. feedback.
Communication & Mass Media
All of the following are communication breakdowns among traditional married couples as identified by Schwartz (1994) EXCEPT which of the following?
A. overromanticism B. failure of sexual empathy C. failure in resolving conflict D. failure of timing
Communication & Mass Media