Name the five principles of crisis communication.

What will be an ideal response?


Be prepared, be honest, apologize (mean it), move quickly, and communicate with the press and other constituencies.

Communication & Mass Media

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Give an example of an audience activation statement

What will be an ideal response?

Communication & Mass Media

Think of a situation when you gave a positive face during a conversation. How well did you follow positive behavior?

What will be an ideal response?

Communication & Mass Media

Sybil often played the video game “Die Now.” One afternoon, Sybil deliberately ran her car into James’s car. James sued the makers of “Die Now,” claiming the game caused Sybil to become aggressive and cause James’s injuries. If a court applies the incitement test to determine if the “Die Now” manufacturer was responsible for James’s injury, James must prove the manufacturer ______.

a. should have done more testing to determine the game’s effects b. should have foreseen that playing the game could cause someone to injure another person c. was negligent in manufacturing the game d. intentionally meant for game players to become aggressive and cause harm

Communication & Mass Media

Allison has written and rewritten the central idea of her speech on the topic of dog care. She finally comes up with "Dog care is very difficult." What is the problem with this central idea?

a. Her central idea is not audience-centered. b. Her central idea is too confusing. c. Her central idea is too vague. d. Her central idea is not a declarative sentence.

Communication & Mass Media