All of the following are key beliefs of the researcher Mendelsohn, EXCEPT
a. A campaign's success improves when it based on the assumption thatmost audiences will be only mildly interested or not interested at all in themessage
b. The major task facing the communicator is to recognize, understand, andattempt to overcome audience apathy.
c. Careful consideration must be given to delineating target audiences interms of demographic and psychographic information.
d. Evaluating what worked well in a campaign is not necessary.
d
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