All of the following are key beliefs of the researcher Mendelsohn, EXCEPT

a. A campaign's success improves when it based on the assumption thatmost audiences will be only mildly interested or not interested at all in themessage

b. The major task facing the communicator is to recognize, understand, andattempt to overcome audience apathy.
c. Careful consideration must be given to delineating target audiences interms of demographic and psychographic information.
d. Evaluating what worked well in a campaign is not necessary.


d

Communication & Mass Media

You might also like to view...

Emblems are generally paralinguistic cues

Indicate whether the statement is true or false

Communication & Mass Media

Web journalists may be asked to "sell" their stories by posting links to them on mes sage boards

Indicate whether the statement is true or false

Communication & Mass Media

Explain three of the five assumptions about Uncertainty Reduction Theory that are presented by the authors.

What will be an ideal response?

Communication & Mass Media

It is important to maintain strong eye contact with your audience when you are presenting a visual aid.

Answer the following statement true (T) or false (F)

Communication & Mass Media