The part of the Tacori jewelry creative brief that specifies that communications will support a specific product's goal of becoming 50 percent of Tacori's business by establishing it as a more accessible, fashion jewelry line would appear in the ________ section of the creative brief.
A. creative strategy statement
B. target audience
C. advertising and communications objectives
D. major selling idea or key benefits
E. problem or issue
Answer: C
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When negotiators are navigating the shadow negotiations, they may use ________ moves designed to bring reluctant bargainers back to the table.
Fill in the blank(s) with the appropriate word(s).
The courts may grant a petition of involuntary dissolution if shareholders:
a. do not approve of fundamental changes of the board. b. show that the corporation has not kept adequate records or filed annual reports. c. did not receive their dividends. d. show that corporate assets are being squandered.
Compa-ratio = _____.
A. total pay divided by the total number of employees B. pay level divided by the midpoint of the pay range C. total pay divided by the midpoint of the pay range D. pay level divided by the total number of employees
To develop a network of dealers, Hummer vehicles are sold only at one dealership per city. Other dealers want the vehicles to sell, but are refused. The existing dealers earn high profit margins due to the lack of local competition. Under antitrust law, this arrangement is likely to be found:
a. legal because producers are free to sell their products any way they wish b. legal because this will let Hummer, which has a small market share, become a better competitor c. illegal because producers must make their products available at the same price to whoever wants to buy d. illegal because producers may not exploit profit margins e. illegal as a boycott of willing dealers