Crambins Insurance Agency plans to utilize their knowledge of Levels of Processing theory to ensure that customers are more likely to remember their new advertisements. Which of the following strategies will be most effective?
A. Use large, bolded headlines to call attention to the product name.
B. Create newspaper and radio versions so that both visual and auditory sensory memory is formed.
C. Create a slogan that encourages people to think about what it means to them to have reliable insurance.
D. Repeatedly state the agency's name throughout the advertisement.
Answer: C
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