What criteria should a speaker use to select the supporting material to be included in a speech? Why

are these criteria important?

What will be an ideal response?


1. strength of supporting material; 2. ease of understanding; 3. vivid or interesting support;
4. consistency with other things the speaker knows; 5. efficiency of presentation; 6. ease of citation.

Communication & Mass Media

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Customizing your speech specifically to influence your target audience is considered ethically questionable

Indicate whether the statement is true or false

Communication & Mass Media

What does symbolic interaction theory explain that is of interest to mediators?

A. Words have fixed meanings, but everyone may not know the correct definitions. B. People mimic each other’s emotional states. C. Through social interaction we construct (and reconstruct) meaning. D. When expectations are not met, people become defensive.

Communication & Mass Media

Wisdom, freedom, and security are all examples of

A. inferences. B. attitudes. C. beliefs. D. values.

Communication & Mass Media

Considering the audience at every stage of speechmaking and discovering ways that you can most effectively communicate with this particular group is called ________

A) ?audience analysis. B) ?audience motivations. C) ?evaluating salience. D) ?demographic analysis. E) ?salient analysis.

Communication & Mass Media