Differentiation often requires a firm to fine-tune its marketing mix to meet the specific needs of its target market(s).
Answer the following statement true (T) or false (F)
True
Differentiation often requires that the firm fine-tune all of the elements of its marketing mix to the specific needs of a distinctive target market.
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At Fred’s job in Bedrock, Mr. Slate expects every employee to arrive to work on time, to have their work completed on schedule, and to cash their paychecks within three days of receiving them. Mr. Slate’s attention to timeliness is something he is trying to instill in his employees. This is an example of which of the following?
A. assumption B. artifact C. value D. assimilation
In a straight rebuy situation, the need for purchase occurs when:
A) the existing systems are to be updated. B) a new technology is to be introduced. C) inventory is low. D) a service is to be outsourced.
Which of the following is true of electronic materials as a sales aid?
A. Its demand in sales process has declined in recent years. B. It is expensive and difficult to produce. C. It does not involve product demonstrations and competitive comparisons. D. It can be customized for specific buyers. E. It does not provide a realistic portrayal of a product or service.
When using the allowance method, the receipt of a payment on receivables that have been written-off requires an entry to reverse the write-off to the Allowance for Bad Debts account and an entry to record the receipt of cash
Indicate whether the statement is true or false