You meet a man who built missiles designed to pierce the enemy and destroy them. You just read the section on Freud and tell the man the missile represents the penis and the destruction it causes is a result of the man’s sexual aggression and propensity to violence due to feelings of sexual inadequacies. What defense mechanism would you say the man is employing?

a. Reaction formation
b. Projection
c. Repression
d. Depression


c. Repression

Business

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To maintain the control needed to obtain accurate information, marketers approach marketing research as a process. Which of the following steps of that process focuses on uncovering the nature and boundaries of the marketing situation to be studied?

A. Locating and defining problems B. Designing the project C. Collecting data D. Interpreting findings E. Reporting findings

Business

"Smoking gun" documents include emails and text messages stored in data servers

Indicate whether the statement is true or false

Business

When speaking to a culturally diverse audience, sophisticated vocabulary must be used

Indicate whether the statement is true or false

Business

What would be the value added by a market analysis undertaken, if the expected value with sample information is $8.56 million and the expected value without sample information is $6.39 million?

a. $8.56 million b. $6.39 million c. $2.17 million d. $14.95 million

Business