When an online ad is delivered to a person's computer based on previous websites that person has visited, it is called

A. pay-per-view targeting.
B. behavioral retargeting.
C. copy thrust targeting.
D. pioneering targeting.
E. pay-per-click targeting.


Answer: B

Business

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Indicate whether the statement is true or false

Business

What is the relevance of quantitatively measuring the competitive strength of each business in a diversified company's business portfolio and determining which business units are strongest and weakest?

What will be an ideal response?

Business

Conducting a preliminary screening of capital investment proposals falls under which stage of the management process?

A) Planning B) Performing C) Evaluating D) Communicating

Business

What HRM practices or combinations of practices are likely to be most salient in delivering the strategic outcomes required?

What will be an ideal response?

Business