Advertising that urges a prospective customer to respond immediately to the advertiser, ideally in the form of a purchase, is called
A. unduplicated marketing.
B. advocacy selling.
C. customized marketing.
D. direct-response advertising.
E. direct-sales advertising.
Answer: D
You might also like to view...
Which of the following factors are identified as contributing to the phenomenon of firms being ‘born global’:
a. Increasingly global market conditions b. New developments in transportation and communication technologies c. An increase in the available number of people with international experience d. All of the above
Drawing together the processes and functions of two or more stages of the channel under one management is horizontal integration.
Answer the following statement true (T) or false (F)
How much would be owed by the patient on a $3,000 bill if a PPO uses a discount on charge arrangement wherein the percentage paid to the provider is 70% and the patient's co-pay, as specified by the PPO, is 20 percent?
A) $600 B) $700 C) $420 D) $200
Meddling with another's business in an unreasonable and improper manner to improve one's own place in the market it an example of the tort of:
a. interference with prospective advantage b. interference with competition c. interference with business practices d. interference with intent e. none of the other choices