When a company becomes global, it is governed by
a. home country laws and host country laws.
b. home country laws.
c. host country laws.
d. The Act of State Doctrine.
A
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One of the message structure issues that a marketer must handle is whether to ________
A) draw a conclusion or not B) make a moral appeal or not C) use the pull strategy or push strategy D) diversify vertically or horizontally E) use mass marketing or niche marketing
When a company begins to use a marketing-mix model, marketing managers often have to move from making "gut" decisions to a more ________ approach to decision making
A) intuitive B) structured C) creative D) personal E) emotional
Forecasting for high-tech products is difficult for all of the following reasons EXCEPT:
a. No market research exists for disruptive technologies. b. Oftentimes, no historical data exists. c. Companies and inventors often have commitment biases about technologies. d. There are no forecasting methods that are well-suited for the complications in high-tech markets. e. None of the above
Malcolm wants to come up with a graphic that will clearly show new staff members how a customer's order proceeds from sales to delivery. The best graphic for him to use is a flowchart
Indicate whether the statement is true or false