Internet Explorer and Mozilla Firefox are examples of
a. Web pages.
b. blogs.
c. hits.
d. browsers.
d
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A common type of quasi-explicit scale used to measure attitudes is a __________ scale:
a. Quasi b. Attitudinal c. Likert d. Rogers
The partial commitment strategy most resembles a. Partial commitment does not resemble any strategy
b. yes-yes. c. door-in-the-face. d. foot-in-the-door.
You have been placed in charge of a public relations campaign to stop teenagers from texting while driving. To make your message more persuasive, you decide to shoot series of social media videos that follow the life of a famous teenage musician
through a texting-related car crash and his painful recovery. You are mostly using the following technique(s): A) drama and stories. B) surveys and polls. C) endorsements. D) Both A and C E) emotional appeals.
Christina and DeAnna were having a quiet conversation over drinks before the band started to play, but now they have to shout and even then can't really hear what the other is saying
We can assume that once the band started to play, the signal-to-noise ratio in this scenario __________. a) went from high signal/low noise to low signal/high noise b) went from low signal/high noise to high signal/low noise c) went from low signal/low noise to high signal/high noise d) didn't change and had nothing to do with the communication problems they experienced