P&G launched its new toothpaste in a __________ package in Europe because
A. blue; blue is considered warm and feminine by the Dutch.
B. silver; it is the color of the American package.
C. green; it is the color of European environmentalists.
D. gold; gold is a symbol of quality in Europe.
Answer: B
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Deficient products are products ________
A) that have neither immediate appeal nor long-run benefits B) that give high immediate satisfaction but only hurt consumers in the long run C) that have low appeal but may benefit consumers in the long run D) that are either unsafe or inferior E) in the decline stage of the product life cycle
Store compatibility with adjacent retailers is generally measured by customer interchange
Indicate whether the statement is true or false
The time when raw materials, components, or subassemblies are required is called the ______.
A. due date B. lead time C. time phase D. pegging time
The total area under the normal distribution curve is equal to one
a. True b. False Indicate whether the statement is true or false