When Interbrand uses competitive benchmarking and a structured evaluation of the brand's clarity, commitment, protection, responsiveness, relevance, differentiation, consistency, presence, and understanding to determine the likelihood the brand will
realize forecasted Brand Earnings, it is calculating Brand Value.
Indicate whether the statement is true or false
FALSE
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Which of the following is NOT true about economic sanctions?
a. They protect domestic economy. b. They increases nuclear proliferation. c. They combat international terrorism. d. They protect human rights.
Where do you enter the "hypothesized value" in XL Data Analyst to test a hypothesis about an average?
A) Hypothesized Value box B) Hypo Val box C) Hypothesized Average box D) Hypothesized Data box E) None of the above; XL Data Analyst does not test hypotheses for percentages.
Don has an employment contract with Dunkirk Ice Cream. He sells ice cream and novelty ice cream products. He has nine children and doesn't make enough money, so he decides to see if another dairy will hire him, too. "After all," he reasons, "most stores carry four or five different brands." His employment contract prohibits him from competing. If Don sells for another dairy in addition to
Dunkirk, will he be in trouble under his contract? a. No, it is unenforceable as against public policy. b. Yes, it is likely to be enforceable during employment. c. No, the prohibition against competing is enforceable only after he quits Dunkirk. d. A court would have to rule on the enforceability of the covenant not to compete since courts are reluctant to enforce such covenants during a period of employment.
Give an example of an intangible asset with an identifiable useful life.
What will be an ideal response?