Choose the research term that describes "using half of the measuring items for one measurement; the other half at another measurement."

A. Validity
B. Reliability
C. Test-Retest reliability
D. Split-Half reliability


Answer: D

Communication & Mass Media

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The following question was taken from a student questionnaire for a speech on epilepsy. I know a

great deal about Epilepsy. (rate your answer on a scale from 1-5) This is an example of a(n) A. continuum question. B. closed question. C. open question. D. yes/no question.

Communication & Mass Media

Which of the following organizations cannot sue for libel?

a. Government agencies b. Unincorporated businesses c. Individuals d. Unions

Communication & Mass Media

The presentation aids should be a seamless part of your speech irrespective of whether the presentation is discrete or continuous, handheld or projected, still image or streaming video, seen or heard.

Answer the following statement true (T) or false (F)

Communication & Mass Media

According to your textbook, the following statement is an example of the fallacy of ________:I don't care what you say-we can't get rid of the penny. America has been using it for more than 200 years!

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media