Effective organization helps audience members

a. gather and select message content.
b. arrange message content in their mind.
c. remember the message.
d. assess the speaker's delivery.
e. do all of the above.


c

Communication & Mass Media

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A basic argument consists of which two statements?

A) logic and reasoning B) premise and conclusion C) inductive and deductive D) specific case and conclusion

Communication & Mass Media

The marketing firm Starshine was recently involved in a workplace harassment case. In order to keep up the image of his firm, the manager decides to call a press conference to try to convince the public of the company's innocence

What is intended to be the purpose of this conference? a. To persuade the audience b. To inform the audience c. To motivate the audience d. To entertain the audience

Communication & Mass Media

Rarely will listeners accept your statements without some kind of

A) statistics. B) quotations. C) persuasion. D) proof.

Communication & Mass Media

Inoculation Theory suggests it may be wise for a persuasive speaker to:

A. Give only one side of the issue B. Give opposing sides to the speaker's position C. Not take a clear stand on the issue D. All of the above E. None of the above

Communication & Mass Media