Which of the following is the first step in building a social media plan?
A. Listen to determine opportunities
B. Integrate the plan
C. Segment and target the social media customer
D. Select social media tools
E. Establish social media objectives
Answer: A
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All of the following will reduce the exposure to computer viruses except
a. install antivirus software b. install factory-sealed application software c. assign and control user passwords d. install public-domain software from reputable bulletin boards
If you were talking to an audience of parents about what your university can offer, which topic would be least appropriate based on this demographic snapshot?
a. The personal attention from professors b. The social “party” scene on campus c. The resources available for struggling students d. The high graduation rate of the university
The primary purpose of the statement of cash flows is to provide information
a. about a company's cash receipts and cash payments during an accounting period. b. about a company's investing and financing activities during an accounting period. c. regarding a company's financial position at the end of an accounting period. d. regarding the results of operations for a period of time.
The term ____________ has been widely used to describe repeated transactions that form a relationship between the buyer and the supplier
a. relational services b. relationship renewal c. relationship justification d. relationship management e. relationship marketing