In terms of market segmentation, the usage segmentation approach offers each of the following advantages, except:
A) a meaningful classification scheme based on the actual behavior of customers
B) ability to reduce a large volume of customer data to a few, concise clusters
C) ability to measure the growth of each cluster and the migration of customers from one cluster to another
D) ability to compare a firm's customers with customers from competing firms
D
You might also like to view...
________ research is typically more formal and structured than ________ research
A) Exploratory; conclusive B) Conclusive; exploratory C) Exploratory; descriptive D) Subjective; observational E) Lead; supporting
A forced rating scale forces the respondents to express an opinion because "no opinion" or "no knowledge" options are not provided
Indicate whether the statement is true or false
A zero coupon bond provides for _____ periodic payments of interest while the bond is outstanding; and the bond requires payment of all _____ at maturity
a. six month; principal b. no; principal and interest c. annual; principal d. monthly; principal e. none of the above
Discuss the Fair Use Doctrine. What are the four statutory factors used to determine if a use is fair?