Which basic production planning strategy avoids hiring and layoff costs and the costs of excess
capacity?
A) operation smoothing
B) demand matching
C) subcontracting
D) all of the above
E) none of the above
C
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Justin is in charge of promoting a product that most customers perceive as a low-involvement product. He created a TV ad and aired it repeatedly
His colleague Beth questioned his strategy, saying that the repetition would create a negative reaction to the product. According to the mere exposure phenomenon, Beth is likely to be proven wrong. Indicate whether the statement is true or false
Translating the symbols used in a message for the purpose of interpreting its meaning is called __________.
Fill in the blank(s) with the appropriate word(s).
If a company uses a factory overhead ledger, at the end of the month, an accountant should:
a. close the accounts in the factory overhead ledger to Work in Process. b. total the accounts in the factory overhead ledger and compare the total to the balance in the Factory Overhead control account. c. prepare a schedule of fixed costs. d. All of the above are true.
In order to span all of the media types available to a company's target audiences,
A) a firm's connector list needs to be diverse. B) advertising campaigns must use every medium to reach an audience. C) companies should be prepared to spend much more money than on traditional advertising. D) firms need to focus primarily on building lists of non-media connectors. E) marketers have to make personal fact-finding visits to every media outlet.