Drawing on your knowledge of the current patterns of media use and the information in the chapter, outline your own strategy for maximizing the efficiency of political candidates' election campaigns
What will be an ideal response?
An ideal response will:
1, Explain that at the core of any campaign is media exposure.
2, Discuss how candidates can get media exposure in different ways, primarily through paid media advertising, which allows them to control the content of the message and define themselves in a positive light or their opponent in a negative light, and earned media, which is free media coverage created by the media itself.
3, Discuss a strategy that would employ both strategies, but would also take advantage of microtargeting to increase the effectiveness of paid advertising.
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What are externalities?
a. voluntary economic exchanges among individuals b. payments made by the government to citizens and businesses c. taxes paid by people who cannot afford to pay them d. costs imposed on people who are not direct participants in an activity
Kris is a resident of Texas. He is troubled by the rate at which the chemical factories around the state are increasing pollution levels and wants to take action
With this intention, he forms a group with people who share his opinion and tries to influence the government to take action. What kind of group does Kris form? a. legislative group b. interest group c. plural executive d. group of campaign consultants
Most members of Congress view lobbyists as unnecessary nuisances
Indicate whether the statement is true or false
One of the features that defines California's political culture is ______.
A. social and economic conservatism B. strong political party affiliation and a healthy and competitive two-party system C. strong trust in state government; government is seen as a positive force D. fondness for political reform, and general dislike of politicians