Using the contents of a book to create related products, such as movies and t-shirts, is called:

a. subsidiary rights.
b. a blockbuster complex.
c. acquisitions.
d. fulfillment.


ANSWER: a

Communication & Mass Media

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What would Google’s “video fingerprinting” technology do?

a) Allow amateur filmmakers to put an invisible “fingerprint” in their movie. b) Make it possible for computers to spot copyrighted material. c) Speed up the transfer of large video files across the Internet d) None of the above

Communication & Mass Media

The scientific method that you probably learned in junior high is the same one used in communication research

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following is NOT a guideline for constructing an

informative preparation outline? a. Use phrases rather than complete sentences. b. Include necessary header information. c. Include an introduction, body, and conclusion. d. Include source citations within the outline and on a source page.

Communication & Mass Media

An “abstract” refers to

a. a complete word-for-word article. b. a brief summary. c. a brief lexicon or dictionary. d. a biography of an author.

Communication & Mass Media