________ is a system of marketing by which organizations communicate without intermediaries to the target customers to generate a response or transaction.
A. Direct marketing
B. Sales promotion
C. Synchro marketing
D. Publicity
E. Word-of-mouth marketing
Answer: A
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When determining the operational feasibility of a new system, the expected ease of transition from the old system to the new system should be considered
Indicate whether the statement is true or false
In the concept of political savvy, subtle persuasion by attempting to ingratiate oneself with an individual is known as ______.
a. social astuteness b. interpersonal influence c. networking ability d. apparent sincerity
Which of the following are examples of external databases in the data warehouse model?
A. Marketing, sales, inventory, and billing. B. Marketing information, sales information, and stock market analysis. C. Competitor and industry information, mailing lists, and stock market analysis. D. Data mart 1, data mart 2, and data mart 3.
?The degree of leverage concept is designed to show how changes in sales affect earnings before interest and taxes (EBIT) and earnings per share (EPS). If a 10 percent increase in sales causes EPS to increase from $1.00 to $1.50 and if the firm uses no debt, then what is its degree of operating leverage?
A. ?3.6 B. ?4.2 C. ?4.7 D. ?5.0 E. ?5.5