Market testing of a new product can take a long time, and this can result in ________.
A. online guerrilla tactics by competitors that will disrupt the sales cycle of the product
B. customers forming negative opinions about the product
C. the company losing the excitement of a new product
D. the product becoming obsolete by the time it reaches the target market
E. competitors being able to develop marketing strategies to counter a product launch
Answer: E
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All of the following constitute organizational bases of a leader's power, except
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Trevor is well liked by his manager and all his coworkers. He is fun to be around and makes people laugh. His work performance is average, but his manager gave him an excellent rating on his performance appraisal. It is likely his manager made an error due to _______.
A. bias B. stereotyping C. contrast D. distribution E. ranking
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