Management should determine the specific responsibilities of personal selling and the role it will assume relative to the other promotional-mix elements. Which of the following questions would best guide the management in determining these roles?
A. What is the total sales revenue of the industry in which the company operates?
B. What is the market capitalization of the company?
C. What is the workflow followed in the advertising department?
D. What specific information must be exchanged with potential customers?
E. How many people work in each department of the organization?
Answer: D
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