Bensons Inc., a retail store in Houston, launches an ad campaign featuring the interiors of its stores. The stores are shown to be lit by crystal chandeliers and feature several salespeople wearing tail-coats. The ads also contain the slogan "Be treated like royalty, while you shop in comfort." The development of a strong, memorable "royal" identity by Bensons is an example of:
A. drama advertising.
B. bait-and-switch advertising.
C. refutational appeal.
D. guerilla advertising.
E. image advertising.
Answer: E
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Jackson and Campbell have capital balances of $100,000 and $300,000, respectively. Jackson devotes full time and Campbell one-half time to the business. Determine the division of $150,000 of net income in ratio of time devoted to business
a. $75,000 and $75,000 b. $37,500 and $112,500 c. $100,000 and $50,000 d. $112,500 and $37,500
When using a work sheet:
a. an equal number of account titles are applicable to the Income Statement columns and the Balance Sheet columns. b. adjusting entries are not made since they appear on the work sheet. c. net income appears in both the Income Statement debit column and the Balance Sheet credit column. d. the Income Statement column and Balance Sheet column of the work sheet eliminate the need to prepare formal financial statements.
The Pines Company, which manufactures office equipment, is ready to introduce a new line of portable copiers. The following copier data are available: Variable manufacturing cost$180 Variable selling and administrative cost 90 Applied fixed manufacturing cost 60 Allocated fixed selling and administrative cost 75 What price will the company charge if the firm uses cost-plus pricing based on total cost and a markup percentage of 40%?
A. $513. B. $462. C. $594. D. $567. E. None of the answers is correct.
Which of the following statements about the backward elimination procedure is false? a. It is a one-variable-at-a-time procedure
b. It begins with the regression model found using the forward selection procedure. c. It does not permit an independent variable to be reentered once it has been removed. d. It does not guarantee that the best regression model will be found.