A creative marketer discovers solutions customers did not ask for but to which they enthusiastically respond

Indicate whether the statement is true or false


TRUE

Business

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Below you are given a sample of ACT scores of 12 college applicants. 19 23 27 21 32 17 20 29 22 30 25 15 ? a. Determine the first quartile.b. Determine the 75th percentile.c. Determine the interquartile range.

What will be an ideal response?

Business

Parton Corporation acquires 30% of the outstanding voting common shares of the Investee Corporation for $600,000 . Parton Corporation acquires the investment in Import Corporation by buying previously issued shares of Import Corporation from other investors. When Parton Corporation acquired 30% of Import Corporation's common shares for $600,000, Import Corporation's total shareholders' equity was

$1.5 million. Parton Corporation's cost exceeds the carrying value of the net assets acquired by $150,000 [ $600,000 - (0.30 x $1,500,000)]. Parton Corporation may pay this premium because a. the fair values of Import's net assets differ from their carrying values, only. b. of unrecorded assets (for example, trade secrets), only. c. the fair values of Import's net assets differ from their carrying values and/or unrecorded assets (for example, trade secrets). d. the liquidation values of Import's net assets differ from their carrying values, only. e. of unrecorded liabilities (for example, contingent liabilities), only.

Business

Which of the following should be avoided in the body of a presentation?

A) ?Quotes from prominent people B) ?Presentation visuals C) ?Familiar frames of references D) ?Excessive statistics

Business

A "limited-time offer" is an example of which psychological trigger that influences people to act or believe?

A) Commitment B) Social proof C) Scarcity D) Authority

Business