A database-driven marketing program starts with assigning individual Internet customers IDs and passwords that:
A) allow them to access components of the company's website that are not available to those who are simply browsing the website
B) engage cookies to record personal information from the customer's computer
C) allow a firm to customize the products it sells to fit the profile of each customer
D) allow a company to engage in an e-mail marketing campaign
A
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Proxies and cookies can be used by firms to monitor customers when they are blogging, commenting, or posting in social networks
Indicate whether the statement is true or false
Which of the following statements is true of manufacturing company accounting?
a. Inventories are divided into two separate accounts; b. Cost of Goods Sold shows both a debit and a credit balance on the work sheet; c. The factory overhead account includes all depreciation expenses for the company; d. At year-end, the balance in the factory overhead account is closed to Finished Goods Inventory; e. none of these statements is true
Mary buys a lottery ticket and promises to buy her friend Sharon a new pair of shoes if she checks the lottery results while Mary is away. Sharon agrees to do so, provided she has the time for it
If Sharon fails to check the results and Mary wins the lottery, which of the following would be true of the contract between Mary and Sharon? A) Mary can claim for breach of contract against Sharon. B) Sharon can claim for breach of contract against Mary. C) Neither Mary nor Sharon can claim breach of contract. D) Mary's promise is supported by consideration.
The ____ theory of leadership explains that the most effective leadership style must match the maturity of the followers.
a. Contingency b. Life cycle c. Fiedler’s LPC d. Path-goal