When developing a message, which of the following will contribute to the impact of the message?
A) Assuming the audience has experience with the subject matter
B) Organizing and clarifying all essential information
C) Using words and phrases designed to impress the audience
D) Using subject specific and complex language whenever possible
E) Writing for the most senior member of the organization who may read the message
Answer: B
Explanation: B) Treat audience members as an intelligent human being, but someone who doesn't have the same level of experience with the subject matter. From there, organize and write the messages in a way that clarifies all the essential information and doesn't try to impress or obscure with complicated language.
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